Categories 2023

01 Outdoor (Single) Sponsored by Pattison Outdoor

Best out-of-home ad single (Billboard, Transit, Airport, etc.).

02 Outdoor (Series) Sponsored by Pattison Outdoor

Best out-of-home ad series (Billboard, Transit, Airport, etc.).

03 Small-Scale Ambient or Experiential

Best small-scale, in-person, non-standard format advertising. Small-scale executions may include, but are not limited to: materials in bars and restaurants, glasses, beer mats, flyers, promo items/swag, stickers, signage, table-top displays etc

04 Large-Scale Ambient or Experiential

Best large-scale, in-person, non-standard format advertising. Large-scale executions may include, but are not limited to: materials in airports, bus stations, cinemas, floor advertising, wraps, tradeshows, murals, washrooms etc.).

05 Public Service Announcement / Charity Design

Best public service announcement or charity design (television, radio, print, outdoor, online, etc.).

06 Radio (Single)

Best radio spot used in a communication.

07 Radio Campaign (Series)

Best radio series used in a communication.

08 Original Sound Design

Best original music, jingle or effect used in a communication.

09 Broadcast Under $20,000 (Single or Series)

Best television single or series produced for under $20,000.

10 Broadcast Over $20,000 (Single or Series)

Best television single or series produced for over $20,000.

11 Non-Broadcast (Single or Series)

Best specialty, cinema, online or product / service video.

12 Digital Film (Single or Series)

Best non-broadcast: Any video shot specifically for online distribution.

13 Broadcast / Non-Broadcast (Made in Manitoba)

14 Audio / Video Miscellaneous

Any Audio/Video entry that does not fall into any other listed category. Entries will be judged on their individual merits.

15 Print (Single)

Best standalone ad placed in a print publication (newspaper, magazine, etc.).

16 Print (Series)

Best ad series placed in a print publication (newspaper, magazine, etc.).

17 Digital Ad (Single)

Best static or interactive online ad single.

18 Digital Ad (Series)

Best static or interactive online ad series.

19 Poster (Single or Series)

Best poster – single or series.

20 Logo / Wordmark

Best new or redesigned logo or wordmark.

21 Brand Identity

Best new or redesigned brand identity (logo/wordmark, typography, colour palette, graphic elements, collateral, etc.).

22 Annual Report

Best annual report, print or online.

23 Packaging Design

Best design for a consumer product, service or brand (transport, distribution, consumer good, etc.).

24 Event Design*

Best design for any event or happening, including annual/repeating, informative, educational, local or national events, product launches and events that promote causes. Entries must show a minimum of five pieces designed to promote the event/happening, or used at the event.

25 Game or Application

Best game or mobile application used to promote a product, service or brand.

26 Campaign Under $50,000

Best integrated campaign using a minimum of three advertising mediums and minimum of five different pieces to promote a product, service or brand, with an operating budget under $50,000.

27 Campaign Over $50,000

Best integrated campaign that uses a minimum of three advertising mediums and minimum of five different pieces to promote a product, service or brand, with an operating budget exceeding $50,000.

28 Student

Best advertising, design or multimedia created by a student.

29 Design and Advertising Miscellaneous

Any design entry that does not fall into any other listed category. Entries will be judged on their individual merits.

30 Corporate Communications Design*

Best design for a corporate communication vehicle or literary piece, print or online (corporate brochure, magazine, newsletter, etc.).

31 Consumer Publication Design*

Best design for a consumer-facing communication vehicle or literary piece, print or online (magazine, catalogue, book, etc.).

32 Direct Marketing*

Best print or digital marketing piece that communicates directly with the recipient (invitation, publication, mailer, flyer, etc.).

33 Communications

Best corporate marketing or communications (advertorial, blog, native advertisement, e-newsletter, e-blast, media release, etc.).

34 Website

Best website that promotes a product, service or brand.

35 Microsite

Best website that supports campaign-specific marketing activities.

36 Social Media Campaign

Best use of social media to enhance an advertising or marketing campaign.

37 Contests & Promotions*

Best communication or campaign of a contest or promotion. Includes any ongoing or one-time reader/subscriber/viewer/listener reward programs, promotions and incentives, as well as maintaining or increasing readers, listeners, viewers, traffic, sales etc.).

38 New Product/Service Launch

Any new product or service offering, exclusive to Manitoba-headquartered entrepreneurs.

39 Self Promotion*

Best communication piece or campaign, print or online for the purposes of self-promotion.

40 Things that Didn’t Fly

Best execution or concept for a product, service or brand that was presented to a client, but never produced. Must also show the final produced/chosen artwork or concept.

41 Marketing Communications Miscellaneous*

Any marketing entry that does not fall into any other listed category. Entries will be judged on their individual merits.

42 Photography (Single or Series)

Best photography used in a communication.

43 Infographics (Single or Series)

Best infographics used in a communication.

44 Illustration or Original Artwork (Single or Series)

Best illustration/artwork used in a communication.

45 Typography (Single or Series)

Best typography used in a communication. May include, but not limited to invites, cards, posters, packaging, signage, motion graphics.

46 Animation or Motion Graphics

Best animation or motion graphics used in a communication.

47 Judges’ Choice

Judges pick their Best of Show from all entries submitted into the 2023 Signature Awards.