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2017 Categories

Out-of-Home

  • 01Outdoor (Single)

    Best out-of-home ad single (Billboard, Transit, Airport, etc.)

  • 02Outdoor (Series or Campaign)

    Best out-of-home as series (Billboard, Transit, Airport, etc.)

  • 03Small-Scale Ambient or Experiential

    Best small-scale, in-person, non-standard format advertising. Small-scale executions may include, but are not limited to: materials in bars and restaurants, glasses, beer mats, flyers, stickers, signage etc.

  • 04Large-Scale Ambient or Experiential

    Best large-scale, in-person, non-standard format advertising. Small-scale executions may include, but are not limited to: materials in bars and restaurants, glasses, beer mats, flyers, stickers, signage etc.)

  • 05Public Service Announcement

    Best public service announcement (television, radio, print, outdoor, online, etc.)

Audio / Video

  • 06Radio (Single)

  • 07Radio Campaign

  • 08Original Sound Design

    Best original music, jingle or effect used in a communication

  • 09Broadcast Under $20,000 (Single or Series)

    Best television single or series produced for under $20,000

  • 10Broadcast Over $20,000 (Single or Series)

    Best television single or series produced for over $20,000

  • 11Non-Broadcast (Single or Series)

    Best specialty, cinema, online or product / service video

  • 12Digital Film (Single or Series)

    Best non-broadcast: Any video shot specifically for online distribution

  • 13Broadcast / Non-Broadcast (Made in Manitoba)

    Best locally produced broadcast or non-broadcast commercial or video

Design, Advertising and Marketing Communications

  • 14Print (Single)

    Best standalone ad placed in a print publication (newspaper, magazine, etc.)

  • 15Print (Series)

    Best ad series placed in a print publication (newspaper, magazine, etc.)

  • 16Poster (Single or Series)

    Best poster single or series

  • 17Logo / Wordmark

    Best new or redesigned logo or wordmark

  • 18Brand Identity

    Best new or redesigned brand identity (logo/wordmark, typography, colour palette, graphic elements, collateral, etc.)

  • 19Annual Report

    Best annual report, print or online

  • 20Corporate Communications Design

    Best design for a corporate communication vehicle or literary piece, print or online (corporate brochure, magazine, newsletter, etc.)

  • 21Consumer Publication Design

    Best design for a consumer-facing communication vehicle or literary piece, print or online (magazine, catalogue, book, etc.)

  • 22Direct Marketing

    Best print or digital marketing piece that communicates directly with the recipient (invitation, publication, mailer, flyer, etc.)

  • 23Packaging Design

    Best design for a consumer product, service or brand (transport, distribution, consumer good, etc.)

  • 24CAMA: Excellence in Agriculture & Food

    Best marketing or communications design for agriculture and food

  • 25Campaign of the Year

    Best campaign that uses a minimum of three advertising mediums to promote a product, service or brand

Interactive & Online

  • 26Website

    Best website that promotes a product, service or brand

  • 27Microsite

    Best website that supports campaign-specific marketing activities

  • 28Digital Ad (Static)

    Best static online ad single or series

  • 29Digital Ad (Interactive)

    Best interactive online ad single or series

  • 30Game or Application

    Best game or mobile application used to promote a product, service or brand

  • 31Social Media Campaign

    Best use of social media to enhance an advertising campaign

  • 32Animation or Motion Graphics

    Best animation or motion graphics used in a communication

Everything Else

  • 33Photography

    Best photography used in a communication

  • 34Illustration or Original Artwork

    Best illustration/artwork used in a communication

  • 35Self Promotion

    Best digital or print self-promotional piece

  • 36Things That Didn't Fly

    Best execution for a product, service or brand that was presented to a client, but never produced

  • 37Student

    Best advertising, design or multimedia created by a student

  • 38Potpourri

    Comprises of a mix of entries due to categories merging [based on low entries], or entries that have been relocated by the judges at their discretion. Entrants will be notified.

Best of Show

  • 39Judges' Choice

    Judges pick their favourite entry as “Best of Show”

  • 40People's Choice

    This category is judged online in May

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