Advertising, Marketing and Communications
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01 Print (Single)
Best standalone ad placed in a print publication (newspaper, magazine, etc.)
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02 Print (Series)
Best ad series placed in a print publication (newspaper, magazine, etc.)
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03 Outdoor (Single)
Best out-of-home ad single (Billboard, Transit, Airport, etc.)
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04 Outdoor (Series)
Best out-of-home ad series (Billboard, Transit, Airport, etc.)
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05 Communications
Best corporate marketing or communications (newsletter, eblast, media release, etc.)
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06 Direct Marketing
Best print or digital marketing piece that communicates directly with the recipient (invitation, publication, mailer, flyer, etc.)
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07 Public Service Announcement
Best public service announcement (television, radio, print, outdoor, online, etc.)
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08 Campaign of the Year
Best campaign that uses a minimum of three advertising mediums to promoted a product, service or brand
Audio / Video
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09 Radio (Single)
Best radio single
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10 Radio (Series)
Best radio series
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11 Original Sound Design
Best music, jingle or effect used in a communication
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12 Broadcast under $20,000 (Single or Series)
Best television single or series produced for under $20,000
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13 Broadcast over $20,000 (Single or Series)
Best television single or series produced for over $20,000
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14 Non-Broadcast
Best specialty, cinema, online or product / service video
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15 Broadcast / Non-Broadcast (Made in Manitoba)
Best locally produced broadcast or non-broadcast commercial or video
Design
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16 Poster (Single or Series)
Best poster single or series
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17 Illustration
Best illustration used in a communication
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18 Logo / Wordmark
Best new or redesigned logo or wordmark
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19 Brand Identity
Best new or redesigned brand identity (logo/wordmark, typography, colour palette, graphic elements, collateral, etc.)
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20 Corporate Publication Design
Best design for a corporate communication vehicle or literary piece, print or online (annual report, corporate brochure, etc.)
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21 Consumer Publication Design
Best design for a consumer-facing communication vehicle or literary piece, print or online (magazine, book, etc.)
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22 Packaging Design
Best design for a consumer product, service or brand (transport, distribution, consumer good, etc.)
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Interactive
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23 Website
Best website that promotes a product, service or brand
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24 Microsite
Best website that supports campaign-specific marketing activities
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25 Banner Ad (Static)
Best static online ad single or series
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26 Banner Ad (Interactive)
Best interactive online ad single or series
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27 Game or Application
Best game or application used to promote a product, service or brand
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28 Social Media
Best use of social media to enhance an advertising campaign
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29 Animation or Motion Graphics
Best animation or motion graphics used in a communication
Everything Else
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30 Photography
Best photography used in a communication
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31 Tradeshow Booth
Best tradeshow booth design
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32 Experiential
Best in-person marketing where a consumer interacts with a product, service or brand (installation, ambient, guerilla, etc.)
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33 Self Promotion
Best digital or print self-promotional piece
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34 Student
Best advertising, design or multimedia created by a student
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35 Things That Didn’t Fly
Best execution for a product, service or brand that was never produced
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36 People’s Choice
This category is judged the night of the event
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