Out-of-Home
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01 Outdoor (Single)
Best out-of-home ad single (Billboard, Transit, Airport, etc.)
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02 Outdoor (Series or Campaign)
Best out-of-home as series (Billboard, Transit, Airport, etc.)
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03 Small-Scale Ambient or Experiential
Best small-scale, in-person, non-standard format advertising. Small-scale executions may include, but are not limited to: materials in bars and restaurants, glasses, beer mats, flyers, stickers, signage etc.
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04 Large-Scale Ambient or Experiential
Best large-scale, in-person, non-standard format advertising. Small-scale executions may include, but are not limited to: materials in bars and restaurants, glasses, beer mats, flyers, stickers, signage etc.)
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05 Public Service Announcement
Best public service announcement (television, radio, print, outdoor, online, etc.)
Audio / Video
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06 Radio (Single)
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07 Radio Campaign
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08 Original Sound Design
Best original music, jingle or effect used in a communication
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09 Broadcast Under $20,000 (Single or Series)
Best television single or series produced for under $20,000
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10 Broadcast Over $20,000 (Single or Series)
Best television single or series produced for over $20,000
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11 Non-Broadcast (Single or Series)
Best specialty, cinema, online or product / service video
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12 Digital Film (Single or Series)
Best non-broadcast: Any video shot specifically for online distribution
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13 Broadcast / Non-Broadcast (Made in Manitoba)
Best locally produced broadcast or non-broadcast commercial or video
Design, Advertising and Marketing Communications
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14 Print (Single)
Best standalone ad placed in a print publication (newspaper, magazine, etc.)
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15 Print (Series)
Best ad series placed in a print publication (newspaper, magazine, etc.)
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16 Poster (Single or Series)
Best poster single or series
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17 Logo / Wordmark
Best new or redesigned logo or wordmark
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18 Brand Identity
Best new or redesigned brand identity (logo/wordmark, typography, colour palette, graphic elements, collateral, etc.)
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19 Annual Report
Best annual report, print or online
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20 Corporate Communications Design
Best design for a corporate communication vehicle or literary piece, print or online (corporate brochure, magazine, newsletter, etc.)
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21 Consumer Publication Design
Best design for a consumer-facing communication vehicle or literary piece, print or online (magazine, catalogue, book, etc.)
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22 Direct Marketing
Best print or digital marketing piece that communicates directly with the recipient (invitation, publication, mailer, flyer, etc.)
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23 Packaging Design
Best design for a consumer product, service or brand (transport, distribution, consumer good, etc.)
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24 CAMA: Excellence in Agriculture & Food
Best marketing or communications design for agriculture and food
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25 Campaign of the Year
Best campaign that uses a minimum of three advertising mediums to promote a product, service or brand
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Interactive & Online
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26 Website
Best website that promotes a product, service or brand
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27 Microsite
Best website that supports campaign-specific marketing activities
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28 Digital Ad (Static)
Best static online ad single or series
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29 Digital Ad (Interactive)
Best interactive online ad single or series
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30 Game or Application
Best game or mobile application used to promote a product, service or brand
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31 Social Media Campaign
Best use of social media to enhance an advertising campaign
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32 Animation or Motion Graphics
Best animation or motion graphics used in a communication
Everything Else
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33 Photography
Best photography used in a communication
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34 Illustration or Original Artwork
Best illustration/artwork used in a communication
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35 Self Promotion
Best digital or print self-promotional piece
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36 Things That Didn’t Fly
Best execution for a product, service or brand that was presented to a client, but never produced
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37 Student
Best advertising, design or multimedia created by a student
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38 Potpourri
Comprises of a mix of entries due to categories merging [based on low entries], or entries that have been relocated by the judges at their discretion. Entrants will be notified.
Best of Show
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