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Back To Past Awards

Categories 2018

 

Out-of-Home

  • 01    Outdoor (Single)

    Best out-of-home ad single (Billboard, Transit, Airport, etc.).

  • 02    Outdoor (Series or Campaign)

    Best out-of-home as series (Billboard, Transit, Airport, etc.).

  • 03    Small-Scale Ambient or Experiential

    Best small-scale, in-person, non-standard format advertising. Small-scale executions may include, but are not limited to: materials in bars and restaurants, glasses, beer mats, flyers, promo items/swag, stickers, signage, table-top displays etc.

  • 04    Large-Scale Ambient or Experiential

    Best large-scale, in-person, non-standard format advertising. Large-scale executions may include, but are not limited to: materials in airports, bus stations, cinemas, floor advertising, wraps, tradeshows, murals, washrooms etc.).

  • 05    Public Service Announcement / Charity Design

    Best public service announcement or charity design (television, radio, print, outdoor, online, etc.).

 

Audio / Video

  • 06    Radio (Single)

    Best radio spot used in a communication.

  • 07    Radio Campaign

    Best radio series used in a communication.

  • 08    Original Sound Design

    Best original music, jingle or effect used in a communication.

  • 09    Broadcast Under $20,000 (Single or Series)

    Best television single or series produced for under $20,000.

  • 10   Broadcast Over $20,000 (Single or Series)

    Best television single or series produced for over $20,000.

  • 11   Non-Broadcast (Single or Series)

    Best specialty, cinema, online or product / service video.

  • 12    Digital Film (Single or Series)

    Best non-broadcast: Any video shot specifically for online distribution.

  • 13    Broadcast / Non-Broadcast (Made in Manitoba)

    Best locally produced broadcast or non-broadcast commercial or video.

  • 14    Audio / Video Miscellaneous

    Any Audio/Video entry that does not fall into any other listed category. Entries will be judged on their individual merits.

 

Design, Advertising & Marketing Communications

  • 15    Print (Single)

    Best standalone ad placed in a print publication (newspaper, magazine, etc.).

  • 16    Print (Series)

    Best ad series placed in a print publication (newspaper, magazine, etc.).

  • 17    Poster (Single or Series)

    Best poster – single or series.

  • 18    Infographics (Single or Series)

    Best infographics used in a communication – single or series.

  • 19    Logo / Wordmark

    Best new or redesigned logo or wordmark.

  • 20    Brand Identity

    Best new or redesigned brand identity (logo/wordmark, typography, colour palette, graphic elements, collateral, etc.).

  • 21    Annual Report*

    Best annual report, print or online.

  • 22    Corporate Communications Design*

    Best design for a corporate communication vehicle or literary piece, print or online (corporate brochure, magazine, newsletter, etc.).

  • 23    Consumer Publication Design*

    Best design for a consumer-facing communication vehicle or literary piece, print or online (magazine, catalogue, book, etc.).

  • 24    Direct Marketing*

    Best print or digital marketing piece that communicates directly with the recipient (invitation, publication, mailer, flyer, etc.).

  • 25    Packaging Design

    Best design for a consumer product, service or brand (transport, distribution, consumer good, etc.).

  • 26    Campaign of the Year

    Best campaign that uses a minimum of three advertising mediums to promote a product, service, event or brand.

  • 27    Design Miscellaneous*

    Any design entry that does not fall into any other listed category. Entries will be judged on their individual merits.

  

Interactive & Online

  • 28    Website

    Best website that promotes a product, service or brand.

  • 29    Microsite

    Best website that supports campaign-specific marketing activities.

  • 30    Digital Ad (Static)

    Best static online ad – single or series.

  • 31    Digital Ad (Interactive)

    Best interactive online ad – single or series.

  • 32    Game or Application

    Best game or mobile application used to promote a product, service or brand.

  • 33    Social Media Campaign

    Best use of social media to enhance an advertising campaign.

  • 34    Animation or Motion Graphics

    Best animation or motion graphics used in a communication.

  • 35    Interactive / Online Miscellaneous

    Any Interactive/Online entry that does not fall into any other listed category. Entries will be judged on their individual merits.

 

Everything Else

  • 36    Contests & Promotions

    Best communication or campaign of a contest or promotion. Includes any ongoing or one-time reader/subscriber/viewer/listener reward programs, promotions and incentives, as well as maintaining or increasing readers, listeners, viewers, traffic, sales etc.).

  • 37     Photography

    Best photography used in a communication – single or series.

  • 38    Illustration or Original Artwork

    Best illustration/artwork used in a communication – single or series.

  • 39    Typography*

    Best typography used in a communication. May include but not limited to invites, cards, posters, packaging, signage, motion graphics – single or series.

  • 40    Self Promotion*

    Best digital or print self-promotional piece.

  • 41    Things That Didn’t Fly

    Best execution or concept for a product, service or brand that was presented to a client, but never produced.

  • 42    Student

    Best advertising, design or multimedia created by a student.

 

Best of Show

  • 43    Judge’s Choice

    Judges pick their Best Of Show from all entries submitted into the 2018 Signature Awards.