Out-of-Home
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01 Outdoor (Single)
Best out-of-home ad single (Billboard, Transit, Airport, etc.).
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02 Outdoor (Series or Campaign)
Best out-of-home as series (Billboard, Transit, Airport, etc.).
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03 Small-Scale Ambient or Experiential
Best small-scale, in-person, non-standard format advertising. Small-scale executions may include, but are not limited to: materials in bars and restaurants, glasses, beer mats, flyers, promo items/swag, stickers, signage, table-top displays etc.
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04 Large-Scale Ambient or Experiential
Best large-scale, in-person, non-standard format advertising. Large-scale executions may include, but are not limited to: materials in airports, bus stations, cinemas, floor advertising, wraps, tradeshows, murals, washrooms etc.).
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05 Public Service Announcement / Charity Design
Best public service announcement or charity design (television, radio, print, outdoor, online, etc.).
Audio / Video
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06 Radio (Single)
Best radio spot used in a communication.
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07 Radio Campaign
Best radio series used in a communication.
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08 Original Sound Design
Best original music, jingle or effect used in a communication.
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09 Broadcast Under $20,000 (Single or Series)
Best television single or series produced for under $20,000.
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10 Broadcast Over $20,000 (Single or Series)
Best television single or series produced for over $20,000.
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11 Non-Broadcast (Single or Series)
Best specialty, cinema, online or product / service video.
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12 Digital Film (Single or Series)
Best non-broadcast: Any video shot specifically for online distribution.
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13 Broadcast / Non-Broadcast (Made in Manitoba)
Best locally produced broadcast or non-broadcast commercial or video.
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14 Audio / Video Miscellaneous
Any Audio/Video entry that does not fall into any other listed category. Entries will be judged on their individual merits.
Design, Advertising & Marketing Communications
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15 Print (Single)
Best standalone ad placed in a print publication (newspaper, magazine, etc.).
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16 Print (Series)
Best ad series placed in a print publication (newspaper, magazine, etc.).
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17 Poster (Single or Series)
Best poster – single or series.
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18 Infographics (Single or Series)
Best infographics used in a communication – single or series.
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19 Logo / Wordmark
Best new or redesigned logo or wordmark.
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20 Brand Identity
Best new or redesigned brand identity (logo/wordmark, typography, colour palette, graphic elements, collateral, etc.).
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21 Annual Report
Best annual report, print or online.
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22 Corporate Communications Design
Best design for a corporate communication vehicle or literary piece, print or online (corporate brochure, magazine, newsletter, etc.).
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23 Consumer Publication Design
Best design for a consumer-facing communication vehicle or literary piece, print or online (magazine, catalogue, book, etc.).
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24 Direct Marketing
Best print or digital marketing piece that communicates directly with the recipient (invitation, publication, mailer, flyer, etc.).
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25 Packaging Design
Best design for a consumer product, service or brand (transport, distribution, consumer good, etc.).
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26 Event Design
Best design for any event or happening, including annual/ repeating, informative, educational, local or national events, product launches and events that promote causes. Entries must show a minimum of five pieces designed to promote the event/happening, or used at the event.
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27 Campaign of the Year
Best campaign that uses a minimum of three advertising mediums and minimum of five different pieces to promote a product, service or brand.
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28 Design Miscellaneous
Any design entry that does not fall into any other listed category. Entries will be judged on their individual merits.
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Interactive & Online
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29 Website
Best website that promotes a product, service or brand.
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30 Microsite
Best website that supports campaign-specific marketing activities.
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31 Digital Ad (Static)
Best static online ad – single or series.
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32 Digital Ad (Interactive)
Best interactive online ad – single or series.
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33 Game or Application
Best game or mobile application used to promote a product, service or brand.
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34 Social Media Campaign
Best use of social media to enhance an advertising campaign.
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35 Animation or Motion Graphics
Best animation or motion graphics used in a communication.
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36 Interactive / Online Miscellaneous
Any Interactive/Online entry that does not fall into any other listed category. Entries will be judged on their individual merits.
Everything Else
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37 Contests & Promotions
Best communication or campaign of a contest or promotion. Includes any ongoing or one-time reader/subscriber/viewer/listener reward programs, promotions and incentives, as well as maintaining or increasing readers, listeners, viewers, traffic, sales etc.).
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38 Photography
Best photography used in a communication – single or series.
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39 Illustration or Original Artwork
Best illustration/artwork used in a communication – single or series.
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40 Typography
Best typography used in a communication. May include, but not limited to invites, cards, posters, packaging, signage, motion graphics – single or series.
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41 Self Promotion
Best digital or print self-promotional piece.
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42 Things That Didn’t Fly
Best execution or concept for a product, service or brand that was presented to a client, but never produced.
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43 Student
Best advertising, design or multimedia created by a student.
Best of Show
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